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The Philippine participation in FOODEX Japan 2012 (37th International Food and Beverage Exhibition), will be held on 6-9 March 2012 at Makuhari Messe in Chiba, Japan. It will be followed by a selling mission in Osaka on 12-14 March to promote the Philippines as a major quality supplier of...READ MORE

the industry

The Philippines is an excellent year-long source of high-quality fresh, processed, and value-added food products. The country's diversified food sectors include fruits and vegetables, fish and marine products, meat and poultry, flour and bakery products, beverage and...READ MORE


about the philippine participation

The Philippine participation in FOODEX Japan 2012 (37th International Food and Beverage Exhibition), will be held on 6-9 March 2012 at Makuhari Messe in Chiba, Japan. It will be followed by a selling mission in Osaka on 12-14 March to promote the Philippines as a major quality supplier of organic, natural and herbal food products; fresh and processed fruits and vegetables; ingredients; meat and meat products; poultry products; seasonings and condiments; seafood; biscuits and confectioneries; coffee and tea; and nuts. It also promotes IFEX Philippines: Asia's Ethnic Food and Ingredients Show, slated for 17-20 May 2013 at the SMX Convention Center in Manila, Philippines.

FOODEX Japan is Japan's top food and beverage trade show, expecting approximately 2,400 exhibitors from over 60 countries and drawing around 85,000 visitors over a four-day show period each year. The latest Philippine participation in FOODEX Japan generated over US$18M, the highest total sales since 2003, and received more than 200 trade inquiries from buyers from countries such as the US, China, South Korea, Hong Kong, South Africa, France, Belgium, Australia, Germany, Tunisia, and Mexico. Bestselling products from this group included fresh bananas, chicken yakitori, canned tropical fruit juices (coconut, pineapple, and mango), and banana chips. Visit the FOODEX Japan 2012 site for more details.

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ASEAN participation in FOODEX Japan 2012

Concurrent with the exhibition, FOODEX Japan 2012 also highlights the participation of 29 selected ASEAN companies in a showcase of various food products geared to promote the multilateral food and drink trade among ASEAN countries and Japan.

The Philippine delegation, consisting of three (3) quality manufacturers of healthy food and fresh/processed fruit products, is led by the Department of Trade and Industry-Center for International Trade Expositions and Missions (DTI-CITEM), in cooperation with the Philippine Trade and Investment Center in Tokyo, Japan and the ASEAN-Japan Center (AJC).

Featured Philippine Exhibitors

herbanext

HERBANEXT Laboratories, Inc.

Address: #8 Dc Cruz Bldg., Magsaysay Avenue, Bacolod City Negros Occ., 6100 Philippines

Tel. No.: (+63.34) 432.2234
Fax No.: (+63.34) 433.0177
E-mail: rubyccruz@gmail.com
Website: www.herbanext.com
Contact: Ruby Tania C.Cruz, Director for Marketing

Products: Health Food and Beverages made from Organic Herbs, Fruits and Flowers
orient

Orient Foods Industries Corporation

Address: 48 w5, Ignacio Complex, A. Rodriguez Avenue, Mangahan Pasig City, Philippines

Tel. No.: (+63 2) 645.7535
Fax No.: (+63 2) 419.8609
E-mail: moving@yahoo.com
Contact: Mae B. Magdamo, Export Manager

Products: Processed Fruits (Dried Mangoes, Papayas, Glazed Pineapples, Crystallized Fruits, Jams, Jellies, Marmalade, Prepared/Preserved Fruits, Juices, Purees, Concentrates)
weambard

Weambard International Traders Inc.,

Address: Monheim Bldg. III, Baltao Compund, Ortigas Ave., Taytay, Rizal, Philippines

Tel. No.: (+63 2) 284.5009
Fax No.: (+63 2) 669.1431
E-mail: sales.witi@gelfruit.com
Website: www.gelfruit.com
Contact: Mr. Arnulfo K. Arco, Managing Director

Products: Aseptic Fruit purees, Fruit Preserves, Calamansi in Squeezed Packs, Fresh Fruits (Mangoes, MD2, Pineapples, Cavendish Bananas)

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exhibitors

Andy Albao Enterprise (COCOWONDER)

Address: 9065 Hormiga St., Brgy. Valenzuela, Makati City 1208, Philippines
Tel. No.: (+63 2) 896.7929 | 895.1061
Fax No.: (+63 2) 895.0772
E-mail: cocowonder88@yahoo.com
Website: Cocowonder.multiply.com
Contact Person: Andy Albao, President

Products: Virgin Coconut Oil, Coconut Sugar, Coconut Flour, Coconut Nectar, Coconut Dietary Fiber, Pure Coconut Jam, Coco Choco Spread, Coco Ginger Tea Coco Choco Powder, Coconut Chocolate Bar, Coco Cacao Nib, Raw Cacao Nib Coconut Cider Vinegar, Coconut Amino Sauce, Coconut Amino Seasoning

Angel Coco Inc.

Address: Unit 14-C Tower1, One Adriatico Place, Adriatico St., Ermita Manila, Philippines
Tel. No.: 049.503.3057 | +818042261488
Email: info@angelcoco.net | coconutno1@gmail.com
Website: www.angelcoco.net
Contact Person: Yoshinari Higure, CEO

Products: Virgin Coconut Oil, Dessicated Coconut, Coconut Sugar, Coconut Flour Coconut Milk/Cream, Coconut Honey, Coconut Jelly, Coconut Water Coconut Vinegar, Coconut Ice Cream

Castillejos Agri-Farms, Inc.

Address: 656 Boni Ave. cor Ligaya St., Mandaluyong City, Philippines
Tel. No.: (+63 2) 532.6792
Fax No.: (+63-2) 531.0838
E-mail: Llabrador@smartbro.net
Contact Person: L.M Labrador, President

Products: Tropical Fruit Products (Jam, Jelly, Marmalade, Chutney, Pickle Preserved in Syrup), Pure Calamansi Juice

C.O.P. Pili Sweets & Pastries

Address: Paquita Subd., Banag, Daraga Albay, Philippines.
Telephone no.: (+63 52) 435.0436
Email: cindyspecialties@yahoo.com
Contact Person: Erwin N. Perina, Marketing Manager

Product: Wrapsody (Pili Nut-Filled Pastry), Roasted Pili Nut

FEDCO (Federation of ARB/Banana based Cooperative of Davao)

Address: 147 San Pedro Ave. cor. Gardenia St., San Pedro Village, Buhangin, Davao City, Philippines
Tel. No.: (+63 82) 225.31210
Fax No.: (+63 82) 225.1211
Email: fedco.coop@gmail.com
Contact Person: Ireneo P. Dalayon, CEO

Product: Cavendish Banana

KLT Fruits Inc.

Address: Unit 610 Globe Telecom Plaza, Pioneer cor. Madison Sts. Mandaluyong City, Philippines
Tel. No.: (+63 2) 747.1039
Fax No.: (+63 2) 634.5823
E-mail: peter.sia@kltfruits.com | michael.lao@kltfruits.com
Website: www.kltfruits.com
Contact Person: Peter Martin C. Sia, Sales and Marketing Manager

Products: Tropical Fruit Purees / Concentrates / Solids Purees: Mango, Guava, Soursop, Dalandan, Calamansi, Passion Fruit, Purple Jam Concentrate: Mango Fruit Solids: Concentrate, Mango (Bits, Cubes, Halves) Nata de Coco, Young Coconut Strips, Saba Banana Cubes, Cavendish Banana Red Bean Jam, Red Bean Preserve

M.Lhuillier Food Products, Inc.

Address: H. Abellena St., Canduman Mandaue City, Cebu, Philippines
Tel. No.: (+63 2) 422.2762
Fax No.: (+63 2) 422.1100
E-mail: info@mlfood.com
Website: www.mlfood.com
Contact Person: Perry T. Ong, General Manager

Products: Dried Fruits (Mango, Papaya, Pineapple, Soursop, Jackfruit, Coconut, Melon, Green Mango)

Mofels Food International Corporation

Address: 2020 Arpilleda St., Brgy. Carmona, Makati City, Philippines
Tel. No.: (+63 2) 896.4610 loc 400
Mobile No.: (+63 922) 971.8211
E-mail: aluino_requesto@yahoo.com | aluino_jojorequesto@yahoo.com
Website: www.mofelsfood.com
Contact Person: Jojo Requesto, Sales Manager

Products: Processed Meat Products, Yakitori, Frozen Fruits, Vegetaries, Noodles, Juices Meat Products, Dried/Smoked Seafood

PHILFRESH Corporation

Address: CMPHI BUSINESS Cmpd., Tambler General Santos City, Philippines
Tel. No.: (+63 83) 554.1801
Fax No.: (+63 83) 554.1800
E-mail: csmgmarketing@yahoo.com
Website: www.philfresh.com
Contact Person: Pamela Balandra, OIC - Sales & Mktg.

Products: Value-Added and Shelf-Stable Tuna Products, Premium Frozen Tuna Products, Toll Packaging Services

Prime Fruits International Inc.

Address: Unit 203 Mangosteen Rd., FTI Complex Taguig City, 1633 Philippines
Tel. No.: (+63 2) 838.1652
Fax No.: (+63 2) 838.1563
E-mail: benny.badenas@primefruits.com
Website: www.primefruits.com
Contact Person: Bienvenida T. Badenas, Vice President

Products: Banana Chips, Nata de Coco

Province of Negros Occidental

Address: Provincial Capitol Bldg., Province of Negros Occidental Bacolod City, Philippines
Tel. No.: (+63 34) 434.2201
Fax No.: (+63 34) 434.6442 | 435.1177
E-mail: gov02negocc@yahoo.com
Website: negros-occ.gov.ph
Contact Person: Alfredo Maranon, Jr., Governor

Products: Organic Products, Frozen Food Products, Muscovado Sugar, Poultry Products

See's International Food Mfg. Corp.

Address: 66 Imperial St., Cubao Quezon City, Philippines 1109
Tel. No.: (+63 2) 912.2777 | 438.5837
Fax No.: (+63.2)438.4662
E-mail: rsales@seesint.com | salesrls@seesintl.com
Contact Person: Ruben See, President

Products: Banana Chips, Dried Fruit Cocktail, Fried Corn

Southern Partner and Fair Trade Center

Address: Rm 102 Jose Martinez Bldg., Osmena Blvd. Cebu City, Philippines
Tel. No.: (+63 32) 238.2671 | 512.7008
Fax No.: (+63 32) 238.2671
Mobile No.: (+63 917) 623.5981
E-mail: spftc_fairtrade2004@yahoo.com
Website: www.spftcfairtrade.com
Contact Person: Geraldine M. Labradores, Managing Director

Products: Processed Food, Dried Fruits with No Preservatives or Coloring (Dried Mango Enhanced with Calamansi , Dried Mango with Coco Sugar, Dried Mango with No Sugar), Naturally Processed Desiccated Coconut and Virgin Coconut Oil Mango Puree Enhanced with Calamansi, Mango Balls, Mango-Passion and Calamansi Drinks, Mango Jam with Muscovado and Coco Sugar, Powdered Turmeric, Powdered Moringga, Powdered Sambong and Lagundi, Coffee (Robusta, Arabica, Civet), Tablea with Muscovado, Honey, Tea, Ginger Drink, Coco Deep Coco Syrup, Black Organic Rice

Southern Phil Fresh Fruits Corp.

Address: FECC Compound, Km. 16, Ilang Davao, Philippines
Tel. No.: (+63.82) 286.9170
Fax No.: (+63.82) 238.0573
E-mail: spffcdvo@gmail.com
Website: www.spffc.com
Contact Person: Christine Joyce P. Legaspi, Chief Marketing Officer

Products: Fresh Mango, Other Agricultural Products

Soyuz Foods International, Inc.

Address: U-726 Mega Plaza Building ADB Ave. cor Garnet Road, Ortigas Center, Pasig City, Philippines
Tel. No.: (+63 2) 687.4014
Fax No.: (+63 2) 687.4369
E-mail: soyuz@mozcom.com
Website: www.soyuzfoods.com
Contact Person: Helena Del Rosario, General Manager

Products: Calamansi Extract, Calamansi Powder, Calamansi Dietary Fiber Passion Fruit Puree, Sweetened Calamansi Extract

Spythe Global Enterprises

Address: Old Road, Brgy. Waterfall, Balingalag Misamis Oriental, Philippines
Mobile No.: (+63 919) 447.2178
Contact Person: Joy Caster Gamolo, General Manager

Products: Coconut Sap Products (Sugar, Honey, Vinegar)

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the philippines

country

GENERAL INFORMATION
The Philippines is made up of 7,107 islands covering a land area of 115,739 sq. m. (299,764 sq. km.). Main island groups are Luzon, Visayas, and Mindanao. Capital is Manila. Time Zone is GMT + 8 hours.

CLIMATE
March to May is hot and dry. June to October is rainy, November to February is cool. Average temperatures: 78°F / 25°C to 90°F / 32°C; humidity is 77%.

POPULATION
There is a total of 76.5 million Filipinos as of the latest national census in May 2000. Population growth is estimated at 2.36% annually. Luzon, the largest island group, accounts for more than half of the entire population.

LANGUAGES

Two official languages: Filipino and English. Filipino, which is based on Tagalog, is the national language. English is also widely used and is the medium of instruction in higher education.

Eight (8) major dialects: Tagalog, Cebuano, Ilocano, Hiligaynon or Ilonggo, Bicol, Waray, Pampango, and Pangasinense.

Filipino is used nationally as the language of communication among ethnic groups. Like any living language, Filipino is in a process of development through loans from Philippine languages and non-native languages for various situations, among speakers of different social backgrounds, and for topics for conversation and scholarly discourse. There are about 76 to 78 major language groups, with more than 500 dialects.

RELIGIONS
Some 83% of Filipinos are Catholic. About 5% are Moslem. The rest are made up of smaller Christian denominations and Buddhism.

UNIT OF MEASURE
The Metric System is used in most trade and legal transactions.

ELECTRICITY
220 volts a/c is the common standard. 110 volts a/c is also used, especially in major hotels.

CURRENCY
The Philippines' monetary unit is the peso, divided into 100 centavos. Foreign currency may be exchanged at any hotels, most large department stores, banks, and authorized money changing shops accredited by the Central Bank of the Philippines. International credit cards such as Visa, Diners Club, Bank Americard, Master Card, and American Express are accepted in major establishments.

Source: www.wowphilippines.com.ph (Department of Tourism)

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the philippine food industry

The Philippines is an excellent year-long source of high-quality fresh, processed, and value-added food products. The country's diversified food sectors include fruits and vegetables, fish and marine products, meat and poultry, flour and bakery products, beverage and confectionery, dairy food, food condiments and seasonings, food supplements, bottled water, and snack food.

Japan is the Philippines' largest destination for fresh food with estimated exports at US$243.2M, and the Philippines' second largest destination for processed food at US$50.6M. As Japan's major source of tropical fruits, the Philippines supplies 79% of the Japanese market's bananas, 98% of its pineapples, 61% of its mangoes, and 48% of its papayas.

The Philippine food industry is government-regulated for compliance to: Good Manufacturing Practices (GMP), Hazard Analysis Critical Control Points (HACCP), British Retail Consortium (BRC), International Organization for Standardization (ISO), Kosher, Halal, European Union (EU) Accreditation, Japanese Agricultural Standard (JAS) Mark and for organic certification.

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press releases

Philippines eyes bigger sales in FOODEX Japan 2012 after this year's US$18M catch

Targeting to exceed the US$18M export sales the Philippines generated in this year's FOODEX Japan - the country's highest since 2003 - the Philippines gears up to join the 37th International Food and Beverage Exhibition or FOODEX Japan 2012 slated on 6 to 9 March at Makuhari Messe, Chiba, Japan.

"Japan is the Philippines' largest destination for fresh food with estimated exports at US$243.2M. It is also our second largest destination for processed food at US$50.6M. FOODEX Japan is an important venue for us to maintain our foothold in this market and continue to enhance the competitiveness of our products," said Rosvi C. Gaetos, Executive Director of the Center for International Trade Expositions and Missions (CITEM), an attached agency of the Department of Trade and Industry (DTI).

FOODEX Japan is Japan's top food and beverage trade show, expecting approximately 2,400 exhibitors from over 60 countries and drawing around 85,000 visitors over a four-day period each year.

The participation is a joint project of CITEM and the Department of Agriculture-Agribusiness Marketing Assistance Service (DA-AMAS). A Philippine food selling mission, to be held in Osaka on 1 to 3 March, is also being organized by the Bureau of Export Trade Promotion (BETP) prior to the exhibition...>>Read more

Negros Island targets a slice of US$9 billion Arabica coffee market

Negros Island eyes a slice of the US$9 billion global market for Arabica coffee as it joins the Philippine delegation for the first time in the upcoming 37th International Food and Beverage Exhibition or FOODEX Japan 2012 slated on 6 to 9 March at Makuhari Messe in Chiba, Japan.

Led by the Department of Trade and Industry (DTI) through the Center for International Trade Expositions and Missions (CITEM), the Philippine presence in the fair affirms the country's long-term strategy to further deepen ties with Japan, historically one of the Philippines' strongest trade partners.

"Targeting Japan’s emerging organic market is part of our aggressive exploration of new niche areas for our food products, even as we also aim to improve the competitiveness of our manufacturers by exposing them to international benchmarks," said Rosvi C. Gaetos, Executive Director of CITEM.

Representing Negros Island's participation is the Negros Island Sustainable Agriculture & Rural Development Foundation, Inc. (NISARD) under the leadership of Negros Occidental Governor Alfredo Maranon, Jr. NISARD's Arabica Coffee Expansion Program envisions to grow one million organic Arabica trees by 2013, in order to position the island as a major supplier of organic Arabica coffee in Asia... >>Read more

Fair Trade food, calamansi extract among Philippine food innovations to be launched at Japan fair

The Philippines will launch Fair Trade food products and calamansi (Philippine lime) extract among other food innovations by local companies participating for the first time in the 37th International Food and Beverage Exhibition or FOODEX Japan 2012, slated on 6 to 9 March at Makuhari Messe in Chiba, Japan.

"Our high-quality food products reflect the creativity of our manufacturers in riding current market trends and showcases our capability to develop products for the differentiated needs of consumers. We consider it an edge that our products have interesting stories to tell," said Rosvi C. Gaetos, Executive Director of the Center for International Trade Expositions and Missions (CITEM), an attached agency of the Department of Trade and Industry (DTI) and organizer of the Philippine participation... >>Read more



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contact us

Organizers

citem-logo Center for International Trade Expositions and Missions (CITEM)
Golden Shell Pavilion, Roxas Boulevard cor. Sen. Gil J. Puyat Avenue Pasay City, 1300 Philippines

Tel. No.: (+632) 831.1282 / 831.2201 loc 204 / 238
Fax No.: (+632) 832.3965 / 834.0177
Email: agrimarine@citem.com.ph
dti-logo An attached agency of the
Department of Trade and Industry (DTI)
Website: www.dti.gov.ph

Partners

  



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