ABOUT THE SHOW

The Philippine participation in the 18th International Exhibition of Food and Drinks (Food Asia 2012) promotes the Philippines as a major quality supplier of Halal-certified food products; fresh and processed fruits; organic, healthy and natural food products; frozen and canned seafood; beverages and fruit juices; fruit preserves and nata de coco; ethnic food; mixes and condiments; ready-to-eat meals; and a variety of food snacks.

Food Asia 2012 is one of five specialised events of Food & Hotel Asia 2012 (FHA 2012), a Singapore-based trade platform catering to the sourcing needs of Asian buyers in the food and drinks sector.

Come and connect with top Philippine food brands loved all over the world at the Philippine Pavilion, Hall 9 M2-01 of Food and Hotel Asia 2012 Singapore, 17-20 April 2012.

Featuring a wider selection of Fresh, Natural , Halal-certified and Quality Food products IFEX Philippines will embark on an ASEAN Roadshow to Singapore, Vietnam and Cambodia inviting exhibitors and buyers to attend IFEX Philippines 2013: Asia's Ethnic Food and Ingredient Show on 16-19 May 2013 at the SMX Convention Center, Pasay City, Metro Manila Philippines.

Join this opportunity to be featured in Asia's feast of flavors. Visit www.ifexphilippines.com for more information.

THE EXHIBITORS

AGRINURTURE, INC

Office Address : Penthouse A, Washington Tower, Asia World Complex Marina Bay E. Aguinaldo Boulevard, Paranaque City, 1703 Philippines

Factory Address : 54 National Rd., Dampol 2rd A, Pulilan Bulacan, 3005 Philippines

Tel. No. : (+63 2) 879.3256
Fax No. : (+63 2) 879.3215
Mobile No. : (+ 63 917) 826.4808
Website : www.ani.com.ph
Contact Person : Eliza P. Guinto, Export Manager
Email : liza.guinto@ani.com.ph

Products : canned juice (fruits and coconut), fresh fruits and vegetables ( Cavendish banana , mango , pineapple), frozen fruits and vegetables , tetra juice and dried fruits.

BRANDEXPORTS PHILIPPINES, INC.

Address : 2121-G A. Luna St., Pasay City, 1300 Philippines

Tel. No. : (+63 2) 551.3652
Fax No. : (+63 2) 833.2495
Mobile No. : (+63 920) 962.9780
Website : www.brandexports.com.ph
Contact Person : Tomas B. Medina, President & CEO
Email : tomas.medina@brandexports.com

Products : Dried Mangoes, Coffee, Suchero Coconut Sugar, Tropical Fruit Cocktail in Cans, Tropical Fruit Juices and Purees, Canned Coconut Milk/Cream, Dessicated Coconut, Coconut Milk Powder & Filipino Food Assortment

GREEN HEIGHTS AGRICULTURAL CORPORATION

Address : 4277 Emilia St., Palawan, Makati City, Philippines

Tel. No. : (+63 2) 551.8822 | 215.0454
Fax No. : (+63 2) 833.8981
Mobile No. : (+63 918) 939.7663
Contact Person : Michael Anthony Mapa, Director
Email : kgm@ghac.net

Products : Mt. Fuji-brand Japanese Rice, Koshihikari Variety

HI-LAS MARKETING CORPORATION

Address: Avocado Road, FTI Special Economic Zone Taguig City, Metro Manila, Philippines

Tel. No.: +632 838 4941-42
Fax No.: +63 838 4940
Mobile No.: +63 9207080302
Website: www.hilasmc.com
Contact Person: Ms. Nina Paula O. Amores, Marketing Executive
Email: info@hlasmc.com

Products: Fresh mango, Frozen Mango, Frozen Puree, Dried Fruits, Fresh Okra and Mango Concentrate

MARIGOLD MANUFACTURING CORPORTATION (MAMA SITA)

Address : Bldg. B3 538, Jenny's Avenue, Maybunga, Pasig City, 1607 Philippines

Tel. No. : (+63 2) 643. 8776 | 643.8777
Fax No. : (+63 2) 643.8777 | 643.8775
Mobile No. : (+63 917) 855.2696
Website : www.msita.com
Contact Person : Frank Aguba, Director of Sales and Marketing | Jane R. Taguinod, Export Sales Manager
Email : faguba@msita.com | jtaguinod@msita.com

Products : Mama Sita's Mixes and Sauces

MARKET REACH INTERNATIONAL RESOURCES CORP.

Address: 839 Romualdez St., Ermita, Manila 1000, Philippines

Tel. No.: +632 516-8536
Fax No.: +632 516 8537
Mobile No.: 0917 6233871
Website: www.marketreachintl.com
Contact Person: Jiten Lalwani, CEO/President
E-mail: jitenlalwani@gmail.com

Products: Noodles, Preserves, into brand development and consolidation, trading of Filipino food and non-food products

MEGAFISHING CORPORATION

Office Address : 1076 M. Naval St., San Jose, Navotas City, Philippines

Factory Address : Calle Segundo, Ayala Zamboanga City, Philippines

Tel. No. : (+63 2) 282.3368
Fax No. : (+63 2) 282.5455
Website : www.megasardines.com
Contact Person : Michelle Chan, VP for Exports
Email : sales@megasardines.com

Products : MEGA Sardines (Jitney Can/Club Can/Dingley Can/Pouch), Bottled Sardines, Dried Fish

PHILIPPINE GROCERS FOOD EXPORTS, INC.

Address : 401 F. Legaspi St., Maybunga, Pasig City, 1607 Philippines

Tel. No. : (+63 2) 642.4653
Fax No. : (+63 2) 643.7995
Mobile No. : (+63 917) 896.0790
Website : www.philippinegrocers.com
Contact Person : Arun R. Mirpuri, President
Email : sales@philippinegrocers.com

Products : Assorted Consolidated Products

TBN FOOD PRODUCTS

Address : 27 21st Avenue, Cubao Quezon City, Philippines

Tel. No. : (+63 2) 216.3457
Mobile No. : (+63 918) 808.0528
Contact Person : Jenny Serrano | Linda Alianan
Email : jenny.paterno@yahoo.com

Products : Assorted Food Items

UNIVERSAL CANNING CORPORATION

Office Address: 14 Duhat Rd., Potrero, Malabon City, Philippines

Tel. No.: +632 355 9033
Fax No.: +632 362 3023
Contact Person: Leonicio L. Kaw, Managing Director
E-mail: lkaw@universalcanning.com

Products: Canned Seafood, (Master, Family’s Brand, Atami, Mikado) Dried Fish, Frozen Fish, Private Labeling

THE PHILIPPINES

philippines

GENERAL INFORMATION
The Philippines is made up of 7,107 islands covering a land area of 115,739 sq. m. (299,764 sq. km.). Main island groups are Luzon, Visayas, and Mindanao. Capital is Manila. Time Zone is GMT + 8 hours.

CLIMATE
March to May is hot and dry. June to October is rainy, November to February is cool. Average temperatures: 78°F / 25°C to 90°F / 32°C; humidity is 77%.

POPULATION
There is a total of 76.5 million Filipinos as of the latest national census in May 2000. Population growth is estimated at 2.36% annually. Luzon, the largest island group, accounts for more than half of the entire population.

LANGUAGES
Two official languages: Filipino and English. Filipino, which is based on Tagalog, is the national language. English is also widely used and is the medium of instruction in higher education.

Eight (8) major dialects: Tagalog, Cebuano, Ilocano, Hiligaynon or Ilonggo, Bicol, Waray, Pampango, and Pangasinense.

Filipino is used nationally as the language of communication among ethnic groups. Like any living language, Filipino is in a process of development through loans from Philippine languages and non-native languages for various situations, among speakers of different social backgrounds, and for topics for conversation and scholarly discourse. There are about 76 to 78 major language groups, with more than 500 dialects.

RELIGIONS
Some 83% of Filipinos are Catholic. About 5% are Moslem. The rest are made up of smaller Christian denominations and Buddhism.

UNIT OF MEASURE
The Metric System is used in most trade and legal transactions.

ELECTRICITY
220 volts a/c is the common standard. 110 volts a/c is also used, especially in major hotels.

CURRENCY
The Philippines' monetary unit is the peso, divided into 100 centavos. Foreign currency may be exchanged at any hotels, most large department stores, banks, and authorized money changing shops accredited by the Central Bank of the Philippines. International credit cards such as Visa, Diners Club, Bank Americard, Master Card, and American Express are accepted in major establishments.

Source: www.wowphilippines.com.ph (Department of Tourism)

THE PHILIPPINE FOOD INDUSTRY: ASIA’S FOOD MARKETPLACE

The Philippines is an excellent year-round source of high-quality fresh, processed, organic, Halal and value-added food products. The country's diversified food sectors include fruits and vegetables, fish and marine products, meat and poultry, flour and bakery products, beverage and confectionery, dairy food, food condiments and seasonings, food supplements, bottled water, and snack food.

The Philippines is the world’s eighth top fish-producing country, ranking second in world tuna landings and fifth in canned tuna production. Its tropical climate and fertile soil also yield major fruit exports such as coconut, banana, pineapple, mango, guyabano (soursop), papaya, guava, calamansi (Philippine lime), dalandan (orange), jackfruit, tamarind, and kaong (palm fruit).

Industry reports show that the emerging Philippine market for organic goods is estimated to grow at a rate of 10-20% annually. The major domestic organic products are rice, virgin coconut oil (VCO) and other coconut products such as coconut water and milk. Other products include papayas, traditional wines, herbal supplements, fresh bananas, muscovado sugar, coffee, and asparagus.

The demand for Halal-certified food products in the Philippines has also been gaining ground in recent years. Halal, a religious standard that prescribes the preparations of a product according to Islamic Law, currently has a food market worth US$632 billion, 5representing almost 17% of the global food and drink industry.

In February 2010, Republic Act (RA) 9997 was signed in accordance with the 2011-2013 Philippine Export Development Plan (PEDP)'s Halal Development Project which aims to "promote and develop the Philippine Halal Industry and accredit halal-certifying entities/bodies for the utmost benefit of Muslim Filipinos and in partnership or cooperation with appropriate agencies, individuals and institutions here and abroad." (Item h, Section 8, Article II)

To date, there are seven (7) Halal-certifying bodies in the Philippines, the biggest and most prominent being the Islamic Dawa'h Council of the Philippines, Inc. (IDCP). IDCP has certified an estimated 10,000 products from almost 400 companies in the Philippines alone. As a member of the World Halal Council, IDCP has accredited slaughterhouses and certified Halal products in Japan, China, Turkey, India, Pakistan, South Korea, the US, Brazil, and Argentina. Other companies from Israel, Mexico, Honduras, Australia, New Zealand, Switzerland, and Poland, among others, are also already applying to be IDCP-certified.

The Philippine island of MIndanao is a potential Halal supplier with its production centers for several Halal raw materials such as corn for animal feed and chicken meat. The Autonomous Region of Muslim Mindanao (ARMM), a Muslim-majority province which has expressed its interest in exploring the Halal market, is expected to receive a US$ 1 million grant from the Kingdom of Saudi Arabia to boost its Halal capabilities.

CONTACT US

citem-logo The Center for International Trade Expositions and Missions (CITEM)

The Center for International Trade Expositions and Missions (CITEM) is the export promotions arm of the Department of Trade and Industry (DTI). CITEM is committed to creating and nurturing a pool of globally competitive exporters and manufacturers. CITEM’s programs are geared towards small and medium scale manufacturers who need marketing and promotional assistance to make them product- and market-ready.

Golden Shell Pavilion, Roxas Boulevard cor. Sen. Gil J. Puyat Avenue Pasay City, 1300 Philippines

Tel. No. : (+632) 831.1282 | 831.2201 loc 204 | 238
Fax No. : (+632) 832.3965 | 834.0177

Contact person : Bernadette Tan, Project Manager
Email : agrimarine@citem.com.ph | bernie.citem2@gmail.com
Website : www.citem.com.ph
dti-logo An attached agency of the
Department of Trade and Industry (DTI)
Website: www.dti.gov.ph
DA-AMAS-logo Department of Agriculture - Agribusiness and Marketing Assistance Service (DA-AMAS)

The Department of Agriculture-Agribusiness Marketing Assistance Service (DA-AMAS) plays a critical role in the implementation of the Agriculture and Fisheries Modernization Act (AFMA) of 1997, created to make the agriculture and fisheries sectors more profitable and globally competitive. With the advent of the AFMA, DA-AMAS facilitates the development of small and medium enterprises (SMEs) in urban and rural areas.

DA Building, Elliptical Road 1101 Diliman , Quezon City, Philippines

Tel. No. : (+63 2) 920.2216
Fax No. : (+63 2) 926.6434

Contact person : Leandro H. Gazmin, Director
Email : amas@da.gov.ph

Contact person : Felicitas Macam, OIC - Market Promotions and Development Division
Tel. No. : (+63 2) 925.3795
Fax No. : (+63 2) 926.6434
Email : felicitas_macam@yahoo.com
Website : www.da.gov.ph
betp Bureau of Export Trade Promotion
1st and 2nd Floors, DTI - International Building, 375 Sen. Gil J. Puyat Avenue Makati City, 1200 Philippines

Tel. No. : (+63 2) 890.4692 | 890.4752 loc 243
Fax No. : (+63 2) 890.4716

Contact person : Fenny M. Bonoan, OBM Manager
Email : fennybonoan@yahoo.com | betpfmb@dti.gov.ph