
ABOUT THE SHOW
The Philippine participation in the 18th International Exhibition of Food and Drinks (Food Asia 2012) promotes the Philippines as a major quality supplier of Halal-certified food products; fresh and processed fruits; organic, healthy and natural food products; frozen and canned seafood; beverages and fruit juices; fruit preserves and nata de coco; ethnic food; mixes and condiments; ready-to-eat meals; and a variety of food snacks.
Food Asia 2012 is one of five specialised events of Food & Hotel Asia 2012 (FHA 2012), a Singapore-based trade platform catering to the sourcing needs of Asian buyers in the food and drinks sector.
Come and connect with top Philippine food brands loved all over the world at the Philippine Pavilion, Hall 9 M2-01 of Food and Hotel Asia 2012 Singapore, 17-20 April 2012.
Featuring a wider selection of Fresh, Natural , Halal-certified and Quality Food products IFEX Philippines will embark on an ASEAN Roadshow to Singapore, Vietnam and Cambodia inviting exhibitors and buyers to attend IFEX Philippines 2013: Asia's Ethnic Food and Ingredient Show on 16-19 May 2013 at the SMX Convention Center, Pasay City, Metro Manila Philippines.
Join this opportunity to be featured in Asia's feast of flavors. Visit www.ifexphilippines.com for more information.
THE EXHIBITORS
AGRINURTURE, INCOffice Address : Penthouse A, Washington Tower, Asia World Complex Marina Bay E. Aguinaldo Boulevard, Paranaque City, 1703 PhilippinesFactory Address : 54 National Rd., Dampol 2rd A, Pulilan Bulacan, 3005 Philippines Tel. No. : (+63 2) 879.3256 Fax No. : (+63 2) 879.3215 Mobile No. : (+ 63 917) 826.4808 Website : www.ani.com.ph Contact Person : Eliza P. Guinto, Export Manager Email : liza.guinto@ani.com.ph Products : canned juice (fruits and coconut), fresh fruits and vegetables ( Cavendish banana , mango , pineapple), frozen fruits and vegetables , tetra juice and dried fruits. |
BRANDEXPORTS PHILIPPINES, INC.Address : 2121-G A. Luna St., Pasay City, 1300 PhilippinesTel. No. : (+63 2) 551.3652 Fax No. : (+63 2) 833.2495 Mobile No. : (+63 920) 962.9780 Website : www.brandexports.com.ph Contact Person : Tomas B. Medina, President & CEO Email : tomas.medina@brandexports.com Products : Dried Mangoes, Coffee, Suchero Coconut Sugar, Tropical Fruit Cocktail in Cans, Tropical Fruit Juices and Purees, Canned Coconut Milk/Cream, Dessicated Coconut, Coconut Milk Powder & Filipino Food Assortment |
GREEN HEIGHTS AGRICULTURAL CORPORATIONAddress : 4277 Emilia St., Palawan, Makati City, PhilippinesTel. No. : (+63 2) 551.8822 | 215.0454 Fax No. : (+63 2) 833.8981 Mobile No. : (+63 918) 939.7663 Contact Person : Michael Anthony Mapa, Director Email : kgm@ghac.net Products : Mt. Fuji-brand Japanese Rice, Koshihikari Variety |
HI-LAS MARKETING CORPORATIONAddress: Avocado Road, FTI Special Economic Zone Taguig City, Metro Manila, PhilippinesTel. No.: +632 838 4941-42 Fax No.: +63 838 4940 Mobile No.: +63 9207080302 Website: www.hilasmc.com Contact Person: Ms. Nina Paula O. Amores, Marketing Executive Email: info@hlasmc.com Products: Fresh mango, Frozen Mango, Frozen Puree, Dried Fruits, Fresh Okra and Mango Concentrate |
MARIGOLD MANUFACTURING CORPORTATION (MAMA SITA)Address : Bldg. B3 538, Jenny's Avenue, Maybunga, Pasig City, 1607 PhilippinesTel. No. : (+63 2) 643. 8776 | 643.8777 Fax No. : (+63 2) 643.8777 | 643.8775 Mobile No. : (+63 917) 855.2696 Website : www.msita.com Contact Person : Frank Aguba, Director of Sales and Marketing | Jane R. Taguinod, Export Sales Manager Email : faguba@msita.com | jtaguinod@msita.com Products : Mama Sita's Mixes and Sauces |
MARKET REACH INTERNATIONAL RESOURCES CORP.Address: 839 Romualdez St., Ermita, Manila 1000, PhilippinesTel. No.: +632 516-8536 Fax No.: +632 516 8537 Mobile No.: 0917 6233871 Website: www.marketreachintl.com Contact Person: Jiten Lalwani, CEO/President E-mail: jitenlalwani@gmail.com Products: Noodles, Preserves, into brand development and consolidation, trading of Filipino food and non-food products |
MEGAFISHING CORPORATIONOffice Address : 1076 M. Naval St., San Jose, Navotas City, PhilippinesFactory Address : Calle Segundo, Ayala Zamboanga City, Philippines Tel. No. : (+63 2) 282.3368 Fax No. : (+63 2) 282.5455 Website : www.megasardines.com Contact Person : Michelle Chan, VP for Exports Email : sales@megasardines.com Products : MEGA Sardines (Jitney Can/Club Can/Dingley Can/Pouch), Bottled Sardines, Dried Fish |
PHILIPPINE GROCERS FOOD EXPORTS, INC.Address : 401 F. Legaspi St., Maybunga, Pasig City, 1607 PhilippinesTel. No. : (+63 2) 642.4653 Fax No. : (+63 2) 643.7995 Mobile No. : (+63 917) 896.0790 Website : www.philippinegrocers.com Contact Person : Arun R. Mirpuri, President Email : sales@philippinegrocers.com Products : Assorted Consolidated Products |
TBN FOOD PRODUCTSAddress : 27 21st Avenue, Cubao Quezon City, PhilippinesTel. No. : (+63 2) 216.3457 Mobile No. : (+63 918) 808.0528 Contact Person : Jenny Serrano | Linda Alianan Email : jenny.paterno@yahoo.com Products : Assorted Food Items |
UNIVERSAL CANNING CORPORATIONOffice Address: 14 Duhat Rd., Potrero, Malabon City, PhilippinesTel. No.: +632 355 9033 Fax No.: +632 362 3023 Contact Person: Leonicio L. Kaw, Managing Director E-mail: lkaw@universalcanning.com Products: Canned Seafood, (Master, Family’s Brand, Atami, Mikado) Dried Fish, Frozen Fish, Private Labeling |
THE PHILIPPINES

GENERAL INFORMATION
The Philippines is made up of 7,107 islands covering a land area of 115,739 sq. m. (299,764 sq. km.). Main island groups are Luzon, Visayas, and Mindanao. Capital is Manila. Time Zone is GMT + 8 hours.
CLIMATE
March to May is hot and dry. June to October is rainy, November to February is cool. Average temperatures: 78°F / 25°C to 90°F / 32°C; humidity is 77%.
POPULATION
There is a total of 76.5 million Filipinos as of the latest national census in May 2000. Population growth is estimated at 2.36% annually. Luzon, the largest island group, accounts for more than half of the entire population.
LANGUAGES
Two official languages: Filipino and English. Filipino, which is based on Tagalog, is the national language. English is also widely used and is the medium of instruction in higher education.
Eight (8) major dialects: Tagalog, Cebuano, Ilocano, Hiligaynon or Ilonggo, Bicol, Waray, Pampango, and Pangasinense.
Filipino is used nationally as the language of communication among ethnic groups. Like any living language, Filipino is in a process of development through loans from Philippine languages and non-native languages for various situations, among speakers of different social backgrounds, and for topics for conversation and scholarly discourse. There are about 76 to 78 major language groups, with more than 500 dialects.
RELIGIONS
Some 83% of Filipinos are Catholic. About 5% are Moslem. The rest are made up of smaller Christian denominations and Buddhism.
UNIT OF MEASURE
The Metric System is used in most trade and legal transactions.
ELECTRICITY
220 volts a/c is the common standard. 110 volts a/c is also used, especially in major hotels.
CURRENCY
The Philippines' monetary unit is the peso, divided into 100 centavos. Foreign currency may be exchanged at any hotels, most large department stores, banks, and authorized money changing shops accredited by the Central Bank of the Philippines. International credit cards such as Visa, Diners Club, Bank Americard, Master Card, and American Express are accepted in major establishments.
Source: www.wowphilippines.com.ph (Department of Tourism)
THE PHILIPPINE FOOD INDUSTRY: ASIA’S FOOD MARKETPLACE

The Philippines is an excellent year-round source of high-quality fresh, processed, organic, Halal and value-added food products. The country's diversified food sectors include fruits and vegetables, fish and marine products, meat and poultry, flour and bakery products, beverage and confectionery, dairy food, food condiments and seasonings, food supplements, bottled water, and snack food.
The Philippines is the world’s eighth top fish-producing country, ranking second in world tuna landings and fifth in canned tuna production. Its tropical climate and fertile soil also yield major fruit exports such as coconut, banana, pineapple, mango, guyabano (soursop), papaya, guava, calamansi (Philippine lime), dalandan (orange), jackfruit, tamarind, and kaong (palm fruit).
Industry reports show that the emerging Philippine market for organic goods is estimated to grow at a rate of 10-20% annually. The major domestic organic products are rice, virgin coconut oil (VCO) and other coconut products such as coconut water and milk. Other products include papayas, traditional wines, herbal supplements, fresh bananas, muscovado sugar, coffee, and asparagus.
The demand for Halal-certified food products in the Philippines has also been gaining ground in recent years. Halal, a religious standard that prescribes the preparations of a product according to Islamic Law, currently has a food market worth US$632 billion, 5representing almost 17% of the global food and drink industry.
In February 2010, Republic Act (RA) 9997 was signed in accordance with the 2011-2013 Philippine Export Development Plan (PEDP)'s Halal Development Project which aims to "promote and develop the Philippine Halal Industry and accredit halal-certifying entities/bodies for the utmost benefit of Muslim Filipinos and in partnership or cooperation with appropriate agencies, individuals and institutions here and abroad." (Item h, Section 8, Article II)
To date, there are seven (7) Halal-certifying bodies in the Philippines, the biggest and most prominent being the Islamic Dawa'h Council of the Philippines, Inc. (IDCP). IDCP has certified an estimated 10,000 products from almost 400 companies in the Philippines alone. As a member of the World Halal Council, IDCP has accredited slaughterhouses and certified Halal products in Japan, China, Turkey, India, Pakistan, South Korea, the US, Brazil, and Argentina. Other companies from Israel, Mexico, Honduras, Australia, New Zealand, Switzerland, and Poland, among others, are also already applying to be IDCP-certified.
The Philippine island of MIndanao is a potential Halal supplier with its production centers for several Halal raw materials such as corn for animal feed and chicken meat. The Autonomous Region of Muslim Mindanao (ARMM), a Muslim-majority province which has expressed its interest in exploring the Halal market, is expected to receive a US$ 1 million grant from the Kingdom of Saudi Arabia to boost its Halal capabilities.
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