The Philippines is strategically located in major Asian markets.
The Philippines guarantees zero percent import duties in European and ASEAN countries, China, Japan, South Korea, New Zealand and India under its Free Trade Agreements and EU-GSP+ coverage.
The Philippines has the world’s highest consumer confidence rate.
With a median age of 23, the Philippines has highly skilled and talented laborers with millennials representing 47.8% of the job market.
The Philippines’ frequent snack culture favors processed, ready-to-eat, and attractively packaged food and beverages.
The global surge of middle-class families in consumer-driven economies leads to a high demand for premium and healthy food products.
The Philippines has a booming tourism industry, recording 5.36 million visitors in 2015—a 10% increase from 2014.
Robust expansion in the Philippines’ Hotel/Restaurant/Café (HORECA) sector.
There is a rapid development of community malls and an aggressive expansion of retail chain operators in the Philippines, as indicated in the country’s total retail sales of US$134 billion in 2015 with 13% annual growth.